2025
Muve is a brand extension of the Muji brand, blending its minimalist and calming aesthetics with the vibrant energy of a livehouse, coffee bar, and wine bar. While maintaining Muji’s signature low-saturation color palette, Muve introduces a few fresh accent colors to attract younger audiences ( between 18-35 ), while also offering a new place for original users to relax. Using Muji’s furniture and design language, Muve creates a space that is both comfortable and rhythmic. With diverse zones tailored to different music and lifestyles, it becomes a cultural hub that balances simplicity and energy.