Project Overview
9102 Record Club reimagines the vinyl culture as inclusive and accessible. Drawing parallels between traditional Chinese disc-selling culture and modern vinyl appreciation, the brand promotes the idea that vinyl is not limited to elitism but is a shared cultural experience. Community events and approachable design elements help bridge the gap between generations.
Work Period and Tool Used 2024 Project Overview
9102 Record Club reimagines the vinyl culture as inclusive and accessible. Drawing parallels between traditional Chinese disc-selling culture and modern vinyl appreciation, the brand promotes the idea that vinyl is not limited to elitism but is a shared cultural experience. Community events and approachable design elements help bridge the gap between generations.