CampSync is a smart camping brand that brings together minimal design, AR technology, and nature. The system centers around lightweight AR glasses that offer hands-free navigation, real-time safety tips, and interactive survival guidance. A gradient-based visual identity reflects the transition between technology and the natural world, while clean typography and UI elements ensure clarity in both digital and physical environments. Paired with a mobile app and a connected community, CampSync redefines outdoor exploration through seamless, tech-driven experiences. Muve 無印楽動 Livehouse Concept Inspired by Muji ↗↗↗
Muve is a brand extension of the Muji brand, blending its minimalist and calming aesthetics with the vibrant energy of a livehouse, coffee bar, and wine bar. While maintaining Muji’s signature low-saturation color palette, Muve introduces a few fresh accent colors to attract a younger 18‡30 audience, while also offering a new place for original users to relax. Using Muji’s furniture and design language, Muve creates a space that is both comfortable and rhythmic. With diverse zones tailored to different music and lifestyles, it becomes a cultural hub that balances simplicity and energy.
This rebranding project for Miriam, a Mediterranean restaurant, focuses on elegance and clarity. A timeless serif logotype establishes a refined visual identity, while the menu layout uses a structured grid system to ensure readability and organization. The design elevates the dining experience with a clean and welcoming tone. Bright LightSkincare Branding↗↗↗
Bright Light is a skincare brand inspired by the softness and purity of light. The logo design features a transition from thick to thin strokes, visually capturing the diffusion of light. A warm, low-saturation color palette conveys gentleness and comfort, aligning with the brand’s premium positioning and appeal to a youthful, modern audience. 9102 Record Club
Vinyl Record Shop Branding↗↗↗ 9102 Record Club reimagines the vinyl culture as inclusive and accessible. Drawing parallels between traditional Chinese disc-selling culture and modern vinyl appreciation, the brand promotes the idea that vinyl is not limited to elitism but is a shared cultural experience. Community events and approachable design elements help bridge the gap between generations.