Anchor Gin — Hey, I am Chenqi.

Chenqi Zhu

Hey, I'm Chenqi Zhu ໒𓍼ིྀ𓈒. .𓈒𓍼ིྀ১֯ , a visual designer focused on branding, editorial, and digital systems. I design with clarity, rhythm, and purpose, building visual identities that speak and experiences that connect. My work explores how thoughtful typography, structure, and storytelling can shape the way we see, feel, and interact with the world.

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Work
01. Kiehl’s
02. Gastrono™ (Coming Soon...)
03. Muve 無印楽動
04. Caora
05. Ambient 1: Music for Airports
06. CampSync
07. Anchor Gin
08. Casa Basics
09. Favo No.6 (Coming Soon...)
10. Bolbo
11. Miriam
12. Expand Your Vision
13. 9102 Record Club

Anchor Gin

/Packaging Design
/2025

Anchor gin reinterprets the craft of gin-making through a historically inspired visual language that highlights process, ingredients, and heritage. Drawing from traditional production methods, the windmill serves as a central symbol, representing the grinding, transformation, and movement behind gin distillation. Through refined typography, structured layouts, and a process-driven illustration system, the packaging transforms gin into a narrative object—connecting modern consumers with the craftsmanship and history behind each bottle.

CampSync←

Casa Basics→