2024
This is a skincare brand. Based on the brand name “Brightlight”, I used light as an element to create the logo. The logo was also edited in order to create the feeling that the typeface was going from thick to thin, which corresponds to the element of light. The overall color palette is low saturation and warm, which not only matches the high-end positioning of “brightlight” but also conveys the warmth and softness of skincare products to customers.