This is a skincare brand. Based on the brand name “Brightlight”, I used light as an element to create the logo. The logo was also edited in order to create the feeling that the typeface was going from thick to thin, which corresponds to the element of light. The overall color palette is low saturation and warm, which not only matches the high-end positioning of “brightlight” but also conveys the warmth and softness of skincare products to customers.Miriam ( Restaurant Rebranding )
The purpose of this project was to redesign a logo and menu for a Mediterranean restaurant. Considering the style of the restaurant, I chose a simple and clear serif font for my logo, which can help to create an elegant brand image for the restaurant. As the menu is meant to be a clear guide for the customer, a grid system was used to help me keep the information in the menu highly recognizable to the customer.9102 Record Club
( Vinyl Record Shop Branding ) This project introduced a vinyl record shop. I wanted to compare the traditional Chinese culture of selling discs with the culture of vinyl records, and therefore tell people that the culture of vinyl is also accessible to the general public, not something associated with "elegance" and "high-end people." Thus, I planned to hold some activities to promote this idea.