2023
This work aimed to create a brand guide manual for a company that sells cups. The overall goal of the brand was to alleviate people's body image anxiety. Therefore, I chose circular and rounded shapes as the primary design elements throughout the brand guide manual to provide a sense of security to the audience. At the same time, using bright colors aligned with the brand's intention to convey strength and positive emotions. As a result, this brand guide manual better aligned with the brand's image and positioning.